Woodrow Wilson Essays - Presidency Of Woodrow Wilson, Woodrow Wilson

Woodrow Wilson In 1856, Thomas Woodrow Wilson was destined to Joseph Wilson and Janet Woodrow. Since he was the child of a Presbyterian serve, the ethical belief system of Woodrow Wilson had its establishment right off the bat in his life. It is this ethical way to deal with legislative issues that formed American international strategy for an incredible piece of the twentieth century. Wilson was chosen president in 1910, because of Theodore Roosevelt's Bull Moose split from the Republican Party. The optimistic senator from New Jersey accepted that the opportunity had arrived for him to instate moral legislative issues on the American individuals. Wilson had little involvement with the field of universal legislative issues, this is very unexpected of Wilson's administration since, Wilson himself would be mainly recognized as a world negotiator, and, his household strategy would not be for quite some time loved. To comprehend Woodrow Wilson's interpretation of governmental issues, one should initially survey his youth and foundation. Conceived in the time of subjugation, Wilson grew up as a supremacist. His folks both originated from groups of solid Presbyterian impact. Growing up his dad would test him on the Bible as well as the discourses of men, for example, Daniel Webster and Charles Lamb. It was moreover a consequence of his Scottish-Irish parentage that Wilson started to investigate the British type of government, a legislature from which he would later attempt to consolidate thoughts into American popular government. It was here, in his adolescence, which the brickwork was laid for America's pioneer in World War I. (Walworth 14) After going to Princeton University, Wilson turned into the leader of the University. He organized numerous changes including the annihilation of the quadrangle framework and a advancement of a doctoral level college. His conviction was that Princeton was to change young men performing negligible undertakings into speculation men. This objective was to be accomplished by utilizing the British model of the preceptorial program . In the wake of hearing about this new strategy for guidance, numerous fiery youthful educators rushed to Wilson adulating his technique. Wilson had now become the college's Pastor. (Walworth 89) When another agreement concerning the new master's level college was received, the minister was approached to leave the college life, he was currently prepared to enter the political field. Numerous government officials in the territory of New Jersey were anxious to have Wilson, a democrat, become associated with legislative issues. Mud slingers had presented New Jersey as a state helpful for enterprises and the political machines they controlled, and the requirement for a legit government official was more noteworthy than ever. When Wilson started his political profession, the New Jersey machine was inadequate with regards to a just up-and-comer that could replace solid dynamic reformers. In the 1906 political decision for New Jersey's representative, Wilson had everything except yielded rout, since the democrats had no reasonable possibility of winning the political decision, or so he thought. In the wake of talking with a Princeton cohort, Edwin Stevens, he understood that the supervisors were attempting to put Wilson as a contender to conceal the genuine issues of the machines. (Walworth 145) George Brinton McClellan Harvey was the proofreader of Harper's Weekly Magazine during the last piece of Wilson's residency at Princeton. Harvey is to a great extent liable for the governorship of New Jersey. It was Harvey that made an arrangement with James Smith Jr. Harvey ensured that Wilson would acknowledge the designation if Smith utilized his pull in the Democratic Party to make Wilson the leader of the United States (Walworth 151). Wilson hesitantly acknowledged the proposition from Harvey and Smith also, started the walk toward the administration. When Wilson was chosen legislative head of New Jersey, he was viewed as the man who might lead the Democratic Gathering towards a progressively upright end. As representative, Wilson turned and battled the machines that had, unbeknownst to Wilson, as a result put him in office. When Smith educated of Wilson's supposed double-crossing, he reported his appointment for re-appointment to the United States Senate, Wilson openly criticized this crusade what's more, had for the last time, finished the rule of the New Jersey Machine. The time for the 1912 political decision was close and a hesitant Woodrow Wilson acknowledged the challenge and the Democratic designation. This was to a great extent because of the emergencies that were sprouting in the Mediterranean. By the by, Wilson crusaded and visited the nation giving the addresses, which he had gotten popular for. Wilson at that point made sure about the just designation when he earned the help of the persuasive William Jennings Bryan . Bryan had regarded Wilson and had tailed him since the hour of his presidential changes at Princeton, appreciated and saluted him on his mission for representative and

Free writing Essay Example | Topics and Well Written Essays - 3250 words

Free composition - Essay Example Confounding the issue with respect to the beginning of the eyeglass, however, are reports in China of comparative developments coming to them sooner than the Italian creation. Exhibitions may have brought into China as right on time as the twelfth century, rolling in from Malacca â€Å"in the Western Regions.† This date was determined by contrasting the first archives and surveying the plausible date with respect to when they were composed given what is thought about the life of the creator. This additionally puts scenes in China in any event a century sooner than had been resolved dependent on readings of the Western writings, particularly the writings coming out of Italy. (Chiu, 1936) As perplexing as the conversation in regards to the innovation of the eyeglass, certain improvements in its advancement have been nearly as fervently discussed. Recognizing that a huge part of the credit for this innovation has been ascribed to Benjamin Franklin, two other men most likely assum ed a huge job in the creation and improvement of this particular vision help, Sir Joshua Reynolds and Benjamin West. Following through these letters, the writer demonstrates that Franklin’s beneficiary had just been acquainted with the thought before Franklin’s letter, further showing a previous development. Different materials have likewise surfaced rotating around Benjamin West that demonstrated he, just as a few painters and different craftsmen, were acquainted with wearing separated glasses for a long time before the man’s demise in 1820. In any case, it is obscure whether these ‘many years’ originated before or postdated Franklin’s utilization of bifocals. Nonetheless, the man that made West’s bifocals knew about different specialists, especially Sir Joshua Reynolds, who likewise utilized bifocals who might have required them preceding Franklin’s creation of them in 1784. Furthermore, it would have been far-fetched that Rey nolds would have had the option to receive the creation from Franklin as Franklin had been in France at that point lastly, it is trusted West got his thought for bifocals from Reynolds as opposed to Franklin. What is known is that every one of the three men knew one another and each of the three men wore bifocals. (Levene, 1972) What isn't know is whom precisely imagined eyeglasses we know about now or when. Eyeglasses, or displays, in the most punctual types of what may be recognizable today, had its beginnings in the thirteenth century. Salvino degli Armati is generally credited just like the designer of the natural two-focal point device that lays on the scaffold of the nose albeit English Franciscan and scholarly Roger Bacon (1220 - 1292), planned a comparative form two or three decades sooner. The disclosure that bended glass improved vision prompted different advancements, for example, the telescope and magnifying instrument which prompted the ascent of present day science, in credibly propelling the expansiveness of information and prosperity of mankind. Perusing glasses themselves speak to one of the most huge innovations of mankind as they were created by a cooperation of a few gifted experts including glassmakers, goldsmiths and clockmakers alongside â€Å"philosophers, priests, mathematicians, physicists, stargazers, and scientific experts who all assumed crucial jobs in building up this instrument† (Rosenthal, 1994, p. 489). The Greeks, Egyptians, Romans and Chinese are completely recorded to have tried different things with changing sorts of visual controls utilizing glass. A noticeable stargazer and mathematician

Guidelines For Writing a Paper

Guidelines For Writing a PaperWhen it comes to writing a paper, it is imperative that you be able to follow the guidelines. As you know, there are a lot of rules when it comes to writing a paper. For the purpose of this article we will list some of them here:The first rule is that the rules of grammar must be followed. Keep in mind that if your writing is not as it should be, you can simply correct the mistakes. Otherwise, the writing quality would have declined and it would no longer look like you have written the paper. This means that not all mistakes need to be corrected.The second important rule is that you must put in a lot of facts. You must always take the time to present and research your material. This means that your writing has a detailed structure to it. Also, using proper language is mandatory. It is very important that you use the right words and sentence structure.The third rule is that you must not use too many words in your piece and you should not try to overstate the end result. Always give the reader some insight on what you are trying to convey. If you do this, the writing will be more efficient.The fourth rule is that you must always follow the work flow of your topic. You have to be able to follow your topic's flow in order to understand and elaborate on it. If you start to skip this rule, you will no longer be able to understand the ideas that you have presented.Lastly, you have to make sure that you will not be getting frustrated. Reading a paper that you have done will be very disappointing if you feel frustrated. A good way to combat this would be to write down your notes. Make sure that you can find them when you want to.Writing a paper is a very important part of a writer's journey. When it comes to writing a paper, you must always follow the rules. Doing this will help you improve your writing skills and also will prevent you from writing poorly.Writing a paper is an important part of the student's school career. When you write, r emember that it is very important that you follow all the rules that are given by the school.

Marketing - 1942 Words

ASB-1104 Introduction to Marketing Assignment 1 In view of the dynamic nature of the marketing environment, to what extent do you consider consumers to be, in practice, central to marketing activities? Name: ZHUOMING AN Student No: 500356688 Tutor: David James Introduction What is marketing? The answer is not changeless. There are some different definitions about marketing. The Chartered Institute of Marketing define that Marketing is the management process responsible for identifying, anticipating and satisfying consumers requirements profitably. (CIM). Taking a concern into this definition, it indicates that marketing begins before a product or service is developed. In additional, it also explain that marketing†¦show more content†¦But on the other hand, companies still need to do their best to adjust the changing marketing environment in order to survival and grasp every development opportunity to growth and to be stronger. Thus, it is necessary for them to have a comprehensive understanding about the dynamic nature of marketing environment. The main body of this essay divided into four big parts. First of all, is to discuss and analyze the basic concept of the dynamic marketing environment and how does this dynamic environment impact marke ting activities. Secondly, is to discuss the relationship between marketing and the consumer, which followed by how does the central role of the consumer impact the formulation of marketing strategies as well as the concept of the marketing mix. Finally, this essay will discuss the relative importance of both the consumers and the marketing environment to marketing activities and if one of them is more important than the other. Furthermore, it is obviously that the conclusion will be given out at the end of this essay. Main body 1. The nature of marketing environment -What does it consist of? â€Å"The marketing environment consists of the actors and forces outside marketing that effect marketing managements ability to develop and maintain successful transactions with its target customers.†(Kotler 2009). To be specific, the marketing environment can be divided into the microenvironment and macro environment in terms of the different level of elementsShow MoreRelatedMarketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customersRead MoreMarketing Analysis : Market ing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. Marketing is dynamic, complicated and challenging. The basic concept of marketing is to identify the need of human and society, and research how to satisfy and create those need. According to American Marketing Association (AMA), defining that marketing is the processed activity which communicate and exchange valuable offerings to customers (AMA, 2013). To be more precise, the main mission of marketing is choosing targetRead MoreMarketing Concept Of Marketing : Marketing1651 Words   |  7 PagesMarketing concept Marketing plays a major function in any business organisation. The essence of marketing is about designing and managing a product and generating exchanges of value from where both the customer and the organisation can attain benefits. Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large (Solomon, Marshall Stuart, 2009, p.13). MarketersRead MoreMarketing Functions Of Marketing And Marketing1229 Words   |  5 Pagestrends, the marketing function is used as a measure in the business-to-business practice, to capture and place varied products in a market place (Kono, 2004). A typical market function provides details regarding the planning, information, product distribution, consumer support, risk taking, financing, and standardization and grading amongst other things (Makloof and Sundberg, 2006). In business a market function acts in respect to the corporate marketing, strategic marketing, field marketing and analysisRead MoreMarketing Concept Of Marketing And Marketing1413 Words   |  6 PagesMARKETING CONCEPT Marketing is an act of promoting and selling products or a service, this also includes marketing research and advertising. The marketing concept is the philosophy used by companies to analyse the needs of their customers so they can be better than the competition. As well as this they must also take into consideration the companies capabilities and the environment it is working in, as they can face the pressures of environmental changes. By using the marketing concept companiesRead MoreMarketing Orientation : Marketing And Marketing1450 Words   |  6 Pages A wide range of companies today prefer to adopt the marketing orientated approach to sell their new products rather than using product orientation before.In fact,marketing orientation also helps such companies to earn more profits in the long time.According to Jobber and Ellis Chadwick (2013),marketing orientation focuses on customers need as the primary drivers of organizational performance.However,this is not always the case. Product orientation still be used by some senior executives and thisRead MoreMarketing : Marketing And Relationship Marketing Essay1359 Words   |  6 PagesIntegrating Marketing With the shift in the external marketing environments, Apple has also shifted its marketing strategy. It personalizes marketing through experiential marketing and relationship marketing. â€Å"Experiential marketing promotes a product by not only communicating a product’s features and benefits but also connecting it with unique and interesting consumer experiences† (Strategic Brand Management, P. 181). Customers can easily experience a sense of community every time they walk in intoRead MoreMarketing Analysis : Marketing And Marketing1770 Words   |  8 PagesWhat is Marketing? A plethora of individuals seem to be misinformed about marketing. Several of these individuals believe that marketing is just advertising. Others will tell you that marketing is all about sales, insinuating that all marketers are just salesmen. Now these beliefs are both right and wrong. â€Å"How can they both be right and wrong at the same time?† you may be asking yourself. Well they are right, because marketing encompasses both advertising and sales. They are both wrong by assumingRead MoreMarketing Mix Of Marketing And Marketing1001 Words   |  5 PagesIn The cutting edge world of marketing dated back in the late 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of four components. A company who has adopted 4P approach focuses on product, whereas company who has adopted the value approach focuses on value to the consumer. One of other marketing mix is the Value approach. This approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customersRead MoreMarketing Analysis : Marketing And Marketing1878 Words   |  8 PagesIntroduction Marketing research is the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. Marketing research identifies the information required to address these issues, designs the method for collecting information, manages and implements

Politics and Gun Control Essay - 961 Words

A well-regulated Militia, being necessary to the security of a Free State, the right of the people to keep and bear Arms, shall not be infringed. -U. S. Constitution, Amendment II Over 200 years ago, when the Founding Fathers drafted the Second Amendment, no one ever questioned the need for private gun ownership. The founders at that time had considered that private firearms were efficient to protecting personal liberty, both as a means of opposing foreign threats and also as a check against excessive government power. â€Å"The founders were passionately devoted to the idea that a self-sufficient armed citizenry is the best means of preserving liberty†. (Jost, 2008, pg. 893) However, In the 1960s after the assassinations of†¦show more content†¦After much controversy, the Brady Bill act was signed into law in 1993. This was an act of the United States Congress that, for the first time, instituted federal background checks on firearm purchasers in the United States. However, the act was found unconstitutional in 1995 by the Arizona District in Mack v. United States. The act was found in violation of the 5th and 10th amendment. Court determine d that this act violated Federalism. However, the overall Brady statute was upheld and state and local law enforcement officials remained free to conduct background checks if they so chose. On May April 2007, a shooting took place at Virginia Tech College. Student Seung-Hui Cho killed 32 people before committing suicide during this tragic event. Congress passed a law in December 2007 in response to the Virginia Tech shootings by seeking to improve background checks to prevent adjudicated mentally ill persons from purchasing handguns. The bill won support from both the Brady Campaign to Prevent Gun Violence and the National Rifle Association. On June 26, 2008, The Court of Appeals found that the District of Columbias regulations act was an unconstitutional banning, and struck down the portion of the regulations act that requires all firearms including rifles and shotguns be kept unloaded and disassembled or bound by a trigger lock.(Lott, 1996) Prior to this decision the Firearms Control Regulation Act of 1975 also restricted residentsShow MoreRelatedThe Politics of Gun Control Essay1755 Words   |  8 PagesThe Politics of Gun Control In recent years, political discourse about gun control and the Second Amendment has become increasingly volatile. Gun lobbies such as the National Rifle Association are more organized and aggressive and their issue agenda has evolved as new and more powerful weapons and militia appear. On the other side of the debate, the critical wounding of James Brady gave gun control advocates a visible martyr with strong ties to Republican conservatives. In sum, gun control andRead MoreGuns and Elections: The Politics of Gun Control Essay1214 Words   |  5 PagesIn the book Guns, Gun Control, and Elections: The Politics and Policy of Firearms, Wilson discusses the complex issue of gun control and the many debates and controversies regarding the issue. Many people throughout the United States feel it is the right as a citizen in the United States to own a weapon, and the government should have no say in the matter. These people believe this because of the part of the Second Amendment that state s, â€Å"The right of the people to keep and bear Arms shall not beRead MoreThe Gardens Of Democracy By Eric Liu And Nick Hanauer1443 Words   |  6 PagesThroughout the world, many contemporary issues occur in the world of Politics. Democracy is also involved with several contemporary issues. According to Merriam-Webster’s Dictionary (2014), the word democracy is defined as a government in which the supreme power is vested in the people and exercised by them directly or indirectly through a system of representation usually involving periodically held free elections (Page 215). Like in many political parties, democracy faces several political issuesRead MoreThe Gardens Of Democracy By Eric Liu And Nick Hanauer1446 Words   |  6 PagesAnalytical Essay Introduction Throughout the world, many contemporary issues occur in the world of Politics. Democracy is also involved with several contemporary issues. According to Merriam-Webster’s Dictionary (2014), the word democracy is defined as a government in which the supreme power is vested in the people and exercised by them directly or indirectly through a system of representation usually involving periodically held free elections (Page 215). Like in many political parties, democracyRead MoreThe Gardens Of Democracy By Eric Liu And Nick Hanauer1571 Words   |  7 PagesIntroduction Throughout the world, many contemporary issues occur in the world of Politics. Democracy is also involved with several contemporary issues. According to Merriam-Webster’s Dictionary (merriam-webster.com 2014), the word democracy is defined as a government in which the supreme power is vested in the people and exercised by them directly or indirectly through a system of representation usually involving periodically held free elections (merriam-webster.com 2014 ). Like in many politicalRead MoreGun Control Essay736 Words   |  3 Pagesconcern is the politics behind it. The media is more concerned about what the president has to say about the overall shooting, not about why this person had a gun or what caused this said person to committee the horrible crime. As the article Why mass shootings dont change the politics of gun control, in 1 Trump quote claims; â€Å"The reality is that for most conservatives and most gun owners, these mass shootings dont move the needle on gun c ontrol because, for them, this isnt about guns. Its aboutRead MorePersuasive Essay On Gun Control1374 Words   |  6 PagesAfter recent mass shootings, the gun control debate has reached the boiling point. We need gun control laws? Gun control, ownership, and laws should be changed immediately.†Did you know that 33 people are killed with guns every day in America? Something needs to be done about gun control because the death rate is steadily rising and guns are one of the leading causes of death in the United States. â€Å"One reason gun control laws should be changed, Gun control statistics reveal that although TheRead MoreThe Debate On Abortion And Gun Control1604 Words   |  7 PagesSince politics has existed, many controversies have come to surface and are still relevant. These public disputes have no limit, ranging in cases from domestic to international. Opinions are always expressed towards the activities associated with the governance of a country or other area. This especially applies to the debate or conflict among individuals or parties in hope of achieving power. Dealing with politics there is always a side that agrees and disagrees, thus developing the debate. TwoRead MoreEssay about America Needs More Gun Control Laws1397 Words   |  6 Pagesacross the United States. Nevertheless, in today’s society, gun violence is sparking debate and controversy on how to control gun violence. Throughout the country, thousands of laws and regulations have been created to aid in the control of guns. Through much study, the gun laws and regulations in place have very little effect on the number of gun related injuries and deaths. More needs to be done to establish an effective way to control gun violence. Potential Solutions Shootings in the United StatesRead MoreEssay about The Pros and Cons of Gun Control1657 Words   |  7 PagesThis essay will discuss the pros and cons of gun control. Some U.S. States have already adopted some of these gun control laws. I will be talking about the 2nd amendment, public safety, home safety, and do gun control laws really control guns. I hope after you have read this you will be more educated, and can pick your side of the gun control debate. So keep reading and find out more about the gun control laws that the federal and some state governments want to enforce on U.S. Citizens. Firearms

A Tragedy Of Revenge By William Shakespeare - 1491 Words

Destiny Mclean Miss Susan Sibbach English IV 11 December, 2015 A Tragedy of Revenge In William Shakespeare’s play Hamlet, vengeance serves as a key aspect throughout the play causing the death of many characters. Each character constantly battles throughout the play and seeks revenge on one another. Some of the main conflicts lie right in the hands of the king. The death of a single character turned into a dysfunctional kingdom. The play focuses on the tragedy of revenge. Everyone in the play appears to not only have conflicts within themselves but with each other as well. â€Å"A Shakespearean tragedy is built upon a central conflict which runs through until the conflict is finally resolved. The play is built upon the long tragic conflict between Hamlet and Claudius and the conflict is upon the motif of revenge† (Hamlet). The point where the whole plot changed to revenge is when Hamlet Jr finds out that King Claudius killed his father. Hamlet, King Claudius, Laertes and the Ghost have the same thing in common, the eagerness to se ek revenge on one another for the death of a loved one. After reading Hamlet and discovering the true meaning, the Ghost happens to seek revenge first in the play. â€Å"In the beginning, Shakespeare sets up a scene, having a ghost on a dark night. Everyone is working and something strange is happening in Denmark† (Hamlet). The Ghost is the father of the main character in the play, Hamlet. The Ghost was murdered by his brother Claudius simply becauseShow MoreRelatedAbstract: Hamlet of William Shakespeare Tragedy Revenge2100 Words   |  9 Pageswritten by William Shakespeare is described as a tragedy of revenge, through psychological origins of revenge, the styles of revenge during that period and the structure of Elizabethan revenge tragedies. This article, Shakespeare and Psychoanalysis: Tragic Alternatives: Eros and Superego Revenge in Hamlet., written by Joanna Montgomery Byes focuses on the psychological origins of revenge and in what part does the socialized and/or individual superego play in creating the revenge tragedy in HamletRead MoreWilliam Shakespeare s Hamlet As A Revenge Tragedy1777 Words   |  8 PagesWilliam Shakespeare’s play Hamlet was written as a revenge tragedy. This play was written by Shakespeare between 1599 and 1602; no one is exactly certain about the date Hamlet was written (Hunt 2). The protagonist of this play is a prince named Hamlet; he is a prince of Denmark. Hamlet’s father was killed by his uncle Claudius, who became king afterwards. Not only did Claudius become king of Denmark, he took Hamlet’s mother, Gertrude, as his wife. This play is the longest of all Shakespeare’s playsRead More Revenge and Vengeance in Shakespeares Hamlet - Why Revenge?1054 Words    |  5 PagesRevenge in Hamlet        Ã‚  Ã‚   In Elizabethan times, a type of play known as a revenge tragedy became popular. These plays revolved around, ... the revenge of a father for a son or vice versa, the revenge being directed by the ghost of the murdered man... (Harmon and Holman #6). Other characteristics include real or pretend insanity, philosophic soliloquies, hesitation on the part of the protagonist, conspiracy, and the use of horror. William Shakespeares Hamlet fully satisfies each of theseRead MoreHamlet, Prince of Denmark825 Words   |  4 PagesHamlet, Prince of Denmark By William Shakespeare Submitted by: Tariq Khan Dated: Monday, 24th September, 2012 Hamlet as a Tragedy by William Shakespeare 1.1. Brief Introduction to Tragedy: Greek and English: Elizabethan tragedy is traced back to Greek tragedy, since Greeks are said to have pioneered the Western knowledge, be it Science, Arts, or Humanities—not necessarily Technology. The rich contribution of Greek dramatists like Sophocles, Euripides, Aeschylus and AristophanesRead MoreRevenge Conventions In Hamlet Essay1182 Words   |  5 Pageswritten by William Shakespeare that very closely follows the dramatic conventions of revenge in Elizabethan theater. All revenge tragedies originally stemmed from the Greeks, who wrote and performed the first plays. After the Greeks came Seneca who was very influential to all Elizabethan tragedy writers. Seneca who was Roman, basically set all of the ideas and the norms for all revenge play writers in the Renaissance era including William Shakespeare. The two most famous English revenge tragedies writtenRead MoreThe Cask Of Amontillado : William Shakespeare1450 Words   |  6 PagesRuiz-Velasco English 221 Final Paper 17 December 2014 The Cask of Amontillado: Shakespeare in American Literature There are a few names in literature which represent the ability to captivate an audience with suspense and gloom. Though masters of different genres, Edgar Allen Poe and William Shakespeare both embody this unique ability. One of Poe’s work in particular resembles the beauty and darkness that is found in Shakespeare’s tragedies. In the intriguing short story â€Å"The Cask of Amontillado,† two wealthyRead MoreWilliam Shakespeare s Hamlet - Longing For Revenge1304 Words   |  6 PagesLonging for Revenge William Shakespeare was born in England in April of 1564 and was an English poet and playwright . Shakespeare is universally known as the greatest writer in the English language. Shakespeare frequently produced tragedies that are continuously acted out today, along with many plays and sonnets.. Although Shakespeare is seen today as a great writer who changed the world, his reputation did not rise to these heights until around the 19th century. In all of Shakespeare’s astoundingRead MoreEmily Bronte s Hamlet And Wuthering Heights 1307 Words   |  6 PagesRevenge in Hamlet and Wuthering Heights Abstract This concise paper is an analogical study. It consists of three parts; the first one defines the word revenge and explains where the theme of revenge comes from and how it has expended to other types of literary works until these days. The second part of the study, is supported by exemplifies Shakespeare’s tragedy, Hamlet. The last part of the paper, provides Emily Brontà «Ã¢â‚¬â„¢s novel, Wuthering Heights as a good example; because one of the main themesRead MoreThe Tragedy of Othello, the Moor of Venice Essay1142 Words   |  5 PagesA talented poet and playwright writer, William Shakespeare came during the golden age of England. His writings are the greatest in the English language. No one really know Shakespeare real birthday. The closet date the scholars can come up is on his baptism on April 24th, 1564. It has been over 400 years since his death; Shakespeare’s writing is not just limited to English scholars, but also appears on modern historical events and n ewspaper as well. Playwright and poetry are an art that appealsRead MoreEssay on Vengeance in Shakespeares Hamlet - The Theme of Revenge1162 Words   |  5 PagesThe Theme of Revenge in Hamlet    In Shakespeares tragedy,  Hamlet, the thoughts of revenge are introduced early in the play. At the end of the first act, Hamlet meets the ghost of his deceased father. He is brought to see him by Horatio and Marcellus, who saw the ghost yesternight (Shakespeare 1.2.190). During this exchange of words between the Ghost and Hamlet, the Ghost tells Hamlet, [s]o art thou to revenge, when thou shalt hear. (Shakespeare 1.5.5). He is telling Hamlet to listen closely

Marketing Management Advertising Role in Building

Questions: Suggest and justify ways in which Waitrose can continue to maintain and develop the strong brand image it has established for their new range of Regional Recipe Indian Meals.The value chain is a concept that was first proposed by Porter. Discuss how you feel this notion can be applied in the context of this particular case study.What marketing research activities do you feel are most appropriate for Waitrose to commissionin order to test consumer opinion towards this new range of mealstodetermine the most likelyconsumercore target groups.Assuming that this new range of regional recipe Indian meals is successful, suggest ways in which Waitrose can plan to diversify its product range into other regional recipe meals. Answers: Introduction: Waitrose is working in partnership with Noon Products for providing various types of Indian dishes to the customers of the UK. The trend of testing different types of regional foods is increasing day by day. The company is trying to grow their business with the help of this psychology of their target customers. There are many Indians who are living in the UK and prefer the Indian regional foods which are not easily available in the UK market (Hoyer and Stokburger 2012). The company is targeting those customers with a high level of priority. Besides these customers people of UK who have a good income structure are interested in tasting different types of foreign foods. The growing sophistication is the key philosophy behind the increasing demand of the Indian foods in the UK market. The objective of the company is to deliver the fresh quality of foods to their customers. Four sections of India have been selected for the preparations of the regional foods (Durante and Griskevicius 2016 ). The four regions are Madras, Goa, Punjab and Hyderabad. Noon Products is an established company which is able to deliver the required raw materials for the preparation of the regional Indian foods in the UK market. The agreement between the two companies is associated with the detailed specifications of the products and the technical equipments required for preparing the Indian foods (Pons et al. 2013). In order to get the desired level of success, the company needs to conduct a good market research to understand the opportunity of the business and or develop effective marketing strategy for developing the good brand image and get the desired level of profits from the new business idea of the company (Solomon 2014). This company has to develop a good brand image to attract the customers towards the products of the company. In this report the marketing research of the company will be conducted and some strategies will be suggested to develop the brand image, increasing the effectiveness of the value chain and diversify the products of the company (Walker et al. 2014). Strategies for developing good brand image: This concept is nothing but the perceptions of the customers about the products and services of a company (Aaker 2013). The level of brand image is depends on the association of the customers with the company. It is about the present emotional value and the social attachment of the customers to the company. Brand image is a characteristic of a company which should be positive to attract the customers. It helps the business organizations to differentiate themselves from the potential customers. The company has the aim of developing a positive and instant brand image which will be able to help them to get the desired level of customers and thus the high amount of revenues (DallOlmo et al. 2014). Brand image develops and moves on the item's characteristics in a one of a kind way unique in relation to its rival's image (Aghekyan et al. 2012). The brand image is the combination of different relationship in buyers' perception, advantages and characteristics of the brands products. Brand qualities are the practical and mental attachments with the brand of the products that the clients are using. Advantages of the products are the basic fact for making the buying choice by the customers (Vaitkevi ius et al. 2015). Brand properties are purchasers general evaluation of a brand. According to Michel and Rieunier (2012), brand image cannot be created, it is a general perception of the customers which is automatically developed in their minds through the different types of operations of the company. The brand image is associated with items' appeal, convenience, utility, popularity, and general quality. At the time of shopping, the customers are automatically buying the image of the products. Brand image is the mental criticism of the buyers when they buy an item from the company. Positive brand image is developed when the products are able to meet all the requirements of the consumers. Positive brand image can increase the reputation and brand opinion of the products of an organization. The effective way of using different strategies for improving the brand image of the company, have been discussed in the section given below. Packaging: Packaging helps to attract the customers and improving the brand image of the company. The company will use unique designs for the packaging of their food products. The packaging should be done by the experienced people in the area of design and development (Jones 2015). The packaging of the products is the first thing which appears in the mind of the customers. Therefore, the packages of the products should reflect the quality and attractiveness of the food products of the company (Freling and Forbes 2013). They will use exclusive designs and a special logo of their company in the packaging of the products. Besides the attractive design, the details about the quality assurances of the products will be written on the packages of the products (Williams 2014). The health and hygienic facts of the foods and the materials used for the preparation of the foods will be written on the packages of the foods. Advertising: Advertising is required for promoting the attractiveness of the food products of the company. The company will give advertisements in three popular media. They are TV, news papers and social media for developing the awareness of their products and services (Balasubramanian 2015). It is the way of informing the target customers about what they are trying to deliver to them and what will be the potential advantages of the products to the customers (Grohs and Reisinger 2014). Waitrose will give the advertisements in the TV channels and news papers about the descriptions different kinds of Indian regional food products with some pictures of the foods (Paul and Rana 2012). These activities in the packaging of the products will help to improve the brand image of the company. Quality assurance of the products: The company should assure that they are providing the richest quality of the food products. The customers will remember that they will be able to get the finest food products in this company. The quality of the food products will be dependent on the factors like the taste, healthiness and hygienic factors of the food products (Malik 2013). The social media will be used to develop the brand image of the company with the help of a good customer relationship management. The company will develop a social media page in Facebook and the representative of the company will interact with the customers through this platform (Ajzen 2015). They will gather the feedbacks of the customers about their food products and services (Maheshwari and Kumar 2013). The issues or complaints raised by the customers in the social media pages should be resolved by the company for improving their brand image. Price: At the beginning level of the business, the company should deliver the products at a low price compared to other food supplier companies. The ability of providing best quality foods in an affordable pricing range will help the company to develop a positive impression on the minds of the customers (Raj and Roy 2015). Customer Service: One of the most important facts of the brand image development is the customer services provided by the company. The brand image of the company can be improved to a higher positive level by providing effective level of customer services by the company (Zdravkovic and Till 2012). The employees will deliver a polite behavior to the customers at the time of delivering the foods to them. They should also resolve the quires of the customers in the social media pages of the company. Porters Value Chain analysis in the context of the case study organization: A value chain is a collection of practices that a company uses for making estimation to deliver proper product or services to the consumers. Porter developed a broadly useful value chain model that can be used by the organizations to look at all of their strategies and will be able to understand the impact of the strategies. The way in which the value chain practices of the organizations are performed is responsible for deciding the expenses and influences benefits, so this instrument is able to offer the company some useful help for the important activities of the supply chain model and other operations (Domingo 2015). Elements of the Porters value chain analysis model: This model concentrates on frameworks, and the way of changing the inputs into the outputs as the products bought by the customers (Krylov 2014). Using this concept, Porter developed a chain of basic activities for all organizations, and he separated them into necessary and bolster activities, as demonstrated in the section below. Figure 1: elements of the Porters value chain analysis model (Source: Dutta and Jackson 2013) Primary Activities: These are the activities which are involved with the physical development of the production, marketing and sales operations of the company. Different types of primary activities are described in the section below. Inbound logistics: These activities are the processes associated with the receiving, storing and distributing the raw materials and other equipments which are treated as the inputs of the business process of the company (Merat and Bo 2013). In this area, the company needs to develop good relationship with the suppliers. The relationship with the supplier company Noon products is very good which will provide effective level of help in managing the inbound logistic operations. Operations: These are the activities which are changing the inputs and outputs of the companys business (Lahrichi 2013). The operations for different types of Indian regional food products will be different as these will require different types of raw materials and transportation facilities. The operations regarding the preparation of foods should be designed by ensuring the efficiency of preparing all the products. Outbound logistics: These are the activities which are used to deliver the products to the customers (Rothaermel 2015). The company needs different types of outbound logistics facilities to ensure the effective level of delivery of the products to the individual customers. As an example, some of the products need cooling facilities where some of the products require the warming facilities for being delivered to the customers. Marketing and sales: The activities are associated with the delivery of the products and collecting the money from the customers (Yeung and Zhao 2015). The people of the sales and marketing department of the company are the responsible persons for the proper delivery of the products and collecting money against the products of the company, in this are the employees f the company needs to provide a high level of customers services for developing a god brand image. They will resolve the queries of the customers and provide the required facilities against the money paid by the customers against the products and services of the company. Service: The service activities are performed to maintain the good customer relationship by providing the effective level of supports to the customers (Domingo 2015). If something delivered to the customers found in bad condition should be immediately replaced by the employees of the company. Supporting Activities: These activities are able to bolster the companys primary activities as described in the above section. In the given diagram, the spotted lines are used for demonstrating the fact that every backing, or optional, movement can be assumed as important parts in each of the primary activities. These activities are different for different types of organizations depending on the type of business they are conducting. Procurement or purchasing: This is the activity, which the organizations perform to get the assets they need to work (Moore and Owner 2014). This exercise is associated with discovering merchants and arranging best costs. In this area, the company needs to follow the cost leadership strategy. This will help the company to provide the best quality food products in the best reasonable prices. Managing the human resource: According to Jin et al. (2014), human resource is the most valuable asset of an organization. This is the way well an organization initiates, contracts, trains, persuades, remunerates, and holds its specialists. The organizations can make a realistic point of concern with great human resource management. The company needs to motivate their employees by providing the required facilities and rewards to them. These will help them to get the best level of efforts form the employees which will increase the productivity and profitability of company. Technological development: These are the activities which are used for identifying with administrating and preparing data, and by ensuring an organization's learning base. Minimizing the costs of data innovation, staying with the updated mechanical advances for improving the quality. The operations management of the company can be efficiently done with the help of the Information Technology (Thomas et al. 2014). The tools like the data base management will help the company to summarize the relevant data in the different sections of the business and the feedbacks of the customers. This will help the company to develop a customer focused business strategy for attracting more customers and improving the brand image of the company. Infrastructure: The activities of the infrastructure development are associated with the different types of managerial activities that permit efficient business operations of the company. Accounting, lawful, managerial, and general administrations are the samples of necessary base that the company can use for further improvement of their future growth. In this area, the company will develop a modern, neat and clean infrastructure for the business. Organizations use these necessary and bolster practices as "building pieces" for making an important component for the strategy or administration. Identifying the sub-activities for the primary and supportive activates of the company using Porters value chain analysis model: Direct activities are the activities which are involved with the direct operations of the business strategy (Yeung and Zhao 2015). These can be special discounts to the customers for increasing the sale over a short time period. The can use also use the online platform for increasing the sale of the Indian regional foods to the customers. Indirect activities are those which help a company to run other operations smoothly. Effective management of the employees through some special motivational activities can be considered as the indirect activities. Quality assurance is very vital activity for the development of the brand image of the company. In this area, the employees of the company should taste the food products before delivering those to the customers. Identifying the links using the model: The management of the company should recognize the links between the different types of business operations of the company. In this area the Sales force motivation is highly related to the productivity and the sales volume of the business. Marketing Research: Marketing research refers to the method or set of methods, which can connect the makers, consumers, and end users to the management of the company through relevant data. It is the ordered method of collecting, recording, and examining the subjective and quantitative information about strategies of marketing and administrations. The main aim of marketing research is to identify and evaluate how the important components of the marketing strategy are changing the perceptions of the customers of the company. The company can also gather the descriptive data by conducting the qualitative market research in the area of the target customers for the regional Indian foods in the UK market. The qualitative data can be gathered through interviewing the customers of the company (Jones and Penaluna 2013). In this process, the customers will be asked about the product and services of the company of the specific Indian regional food products. In this case, the quantitative market research is the most effective one as it will help to collect more data in shorter time period. The analysis of the data collected through the quantitative market research will be easier through the statistical analysis. The market research will be conducted through the use of some survey questionnaires (Funk 2013). The survey questionnaires will be developed by using some close ended questions. The motive of the survey will be the collection of the customer feedbacks regarding the quality, affordability and other factors of the Indian regional food products and the customers. Data about the customers perception about the customer services provided by the company will also be gathered through the survey. Each of the questions will have some specific options. The respondents just have to choose the options as per their choices. The respondents will be aware about the purpose of the market research before taking part in the market research of the company (Moore and Owner 2014). After taking the responses from the respondents, the company will gather the data in tabular format and the statistical analysis will be done for understanding the efficiency level of the products and services of the company. Result of the market research will help the company to identify the strategies which are the main strengths of the business. This will be able to understand the weaknesses also. Which of the product or services are positively affecting the customers and which are affecting negatively can be determined after analyzing the results of the market research (Jandaghi and Hosseini 2015). The management of the company will be able to improve the business strategy by focusing on the strengths and minimizing the weaknesses of their business strategy. In this way they will be able to improve their brand image to a higher level. Conducting the survey by meeting the individual person will not be a feasible method. Some of the customers can be surveyed at the time of purchasing the products in the counters of the company (Jin et al. 2014). But, most of the surveys will be conducted through the social media over the internet. The Survey questionnaires will be distributed among the customers through the seu fo social media and then the feedbacks of the customers will be gathered as the soft copy. The analysis of the data will be conducted using the tools of the information technology. The customer service of the company will be improved to a very high level by following the recommendations based on the results of the marketing research (Berkowitz 2013). With the help of the improved level of customer service and the brand image the company will be able to get the desired level of success in generating greater revenues from the business of the regional Indian foods. Plan for diversification: Ways to diversify The Waitrose Company should be focusing on the planning of the addition of the new business activities to for thinking of further diversification. The implementation of further diversification can be a complex process which does not guarantee the boost of the food business but can be also be rewarding like the Indian cuisine from the other regions of the country including Madras, Goa, Punjab and Hyderabad . Now, the company wants to explore on its business expansion and diversify its business processes by involving the regional food from another Indian cuisine belonging to Kolkata i.e., the Bengali Cuisine (Yeung and Zhao 2015). The company also wants to expand its variety of food cuisine by involving the Chinese Cuisines as well (Viorica 2013). Now, for the diversification process, the company needs to outline the various possibilities for the diversifying of its business. Thus, the company needs to plan, prepare, and develop new strategies for implementing the diversification proce ss in the future. Deciding This process includes the identifying the professional advisor if the diversification would work for the company (Jones and Penaluna 2013). In order to be aware of the diversification, the company should be evaluating the taste preferences of the customers who are residing in the UK. Bengali Cuisine The Bengali cuisine generally comprises of seafood product with the emphasis on fishes along with the rice, vegetables, lentils etc. Bengali cuisine is also popular for its subtle flavors and its spread of confectionaries and desserts. The variety of foods will be able to attract more customers towards the company (Navarro 2015). Though, the people in the UK like eating fish, the local shops shows 28 percent fall in the availability of fresh fish (Thomas 2014). With the 51% of the UK adults, consuming fish, which is continuing to be increased in the near future, this inclusion of Bengali cuisine, would enable the customers in the country to make seafood available to them with the twist in the flavors. Chinese Cuisine The Chinese cuisine includes the use of a lot of garlic, shallots, spices that prefer seafood to fowl and meat. The staple food of the cuisine includes the rice, noodles, soybeans, and vegetables. From the above diagram, it can be evident that the average purchase of the Chinese food items per person in UK is 12 grams outside home, which is going to be increased in the future. Thus, this could be taken as an opportunity for the Waitrose Company to exploit in the UK market. Planning This is the second step, which involves the estimation of the project plan for the implementation of the diversification plan related to the food business of the Waitrose Company in the UK. As the supplier, Noon Products for the company is applying the raw materials from the Indian market to the company; there would be no difficulty in acquiring the raw material for another city of India. Now, for getting the raw materials in respective of Chinese Cuisines, the company would require negotiating with the Noon Products or any other appropriate supplier for supplying the raw materials required for the Chinese Cuisine. The planning process also includes the recruitment of chefs, kitchen managers, and staff that specializes in making the Indian and Chinese Cuisine. Implementation This is the third step, which involves the implementation and execution of the project plan after a detailed assessment of the planning process. By analyzing the financial statements and feasibility of the project, the project managers are required to approve the diversification plan before initiating the project. This initiation of the project is followed by the analyzing the cost and benefit ratios and conducting the feasibility analysis on the project plan for diversification. Conclusion: After completing the report about the business strategy of the company, it can be concluded that the business of the company has very good opportunity in the present market of the UK. The company has to develop a positive brand image through the use of the effective customer services and providing the richest quality products to the customers in an affordable price range. The brand image of the company can be developed by providing the effective advertisements in the popular media such as TV, news papers and the social media. The brand image if the company will help the, to attract more customers towards their products. The company is trying the use the trend of tasting different types of foreign foods by the common people of the UK. The social media platform will help the company to develop a good relationship with the customers. They will be able to understand the requirements of the customers by using the social media platform. After analyzing Porters value chain analysis, it has been found that the company has to develop proper strategy for the HRM and other operations management. Marketing research is required for understanding the consumer behavior and the perception of the customers about the products. The market research will be quantitative in nature. The quantitative research will be conducted by using the survey questionnaires. Most of the surveys will be conducted through social media platform. The soft copy of the feedbacks of the customers will be analyzed by gathering the data in the computers and then analyze those with the help of the statistical tools of the information technology. 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